Customer Lifetime Value (CLV), also called Lifetime Value (LTV), is a metric that can help businesses view the total revenue a customer is expected to create over their relationship with the company. Accurately calculating CLV enables businesses to create informed decisions about customer acquisition, retention strategies, and overall marketing investments. https://gregoryewof60481.digitollblog.com/29563833/mastering-customer-lifetime-value-calculation-a-comprehensive-guide