In today’s competitive market, branding isn’t just a nice-to-have — it’s a must-have. Your brand is the foundation of your business, influencing how customers perceive you and whether they choose to engage. As a trusted Philadelphia creative agency, Upward Arrow offers tailored solutions to help businesses achieve sustainable growth. https://medium.com/@upwardarrow/the-role-of-branding-in-business-growth-a9fb6481ff61