Amazon has long been viewed by many brands as a massive online marketplace where they can list their goods, generate sales, and vie for the Buy Box. Amazon has changed into a full-fledged digital advertising ecosystem in the last few years, competing with Google and Meta in terms of both reach and sophistication. https://www.coherentmarketinsights.com/blog/marketing-and-advertising/important-trends-in-digital-marketing-brands-cannot-ignore-2296