Starbucks is entering the functional beverage arena in the U.S. with new Protein Lattes and Protein Cold Foam offerings, delivering up to 36 g of protein per grande and a flavor range spanning vanilla to banana‑cream matcha. The new protein menu showcases Starbucks’ broader strategic step towards modernizing its menu with innovative, relevant options that appeal to advancing consum... https://www.coherentmarketinsights.com/news/starbucks-entered-into-functional-beverage-space-with-lattes-1605