Installing Facebook Pixel is essential for tracking your website visitors and optimizing your Facebook ads. To get started, log in to your Meta Ads Manager and go to Events Manager. Click “Connect Data Sources” > “Web” > “Facebook Pixel.” Name your pixel and enter your website URL. Facebook will generate a code. Copy this code and paste it into the section of your website’s HTML. If ... https://www.squidgroup.co.nz/marketing-insights/how-to-install-a-facebook-pixel-on-your-website/