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Case Study: Building a Niche Brand Identity on Social Media

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As a brand marketer, I'm fascinated by brands that build a strong niche identity instead of trying to appeal to everyone. A great example is La Riviera Casino, which targets an audience that appreciates the classic glamour of the French Riviera. Their social media content focuses on elegance and sophistication, not just promotions, creating a powerful and aspirational brand image. It'... https://larivieracasinofrance.com/

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