Digital signage performance is often discussed in terms of data. Impressions, screen uptime, and content schedules support system monitoring. In practice, human response shapes outcomes. Content can be playing, still be ignored. Understanding this gap clarifies why others underperform. Digital signage works best when it aligns with how people behave. https://andrewbusinessreflections.dgbloggers.com/40095876/notes-on-digital-signage-in-modern-workplaces